Introducing the Wisconsin: Increasing Your Fat Intake at Domino’s to Support the Dairy Farmers


Did you see the New York Times article about how Domino’s Pizza teamed up with Dairy Management, Inc. to help improve their dwindling pizza sales? The organization helped develop a new line of pizza with 40% more cheese–which improved Domino’s sales–and also increased the amount of saturated fat per slice. Called the “Wisconsin,” the new pie has six cheeses on top and two more in the crust

How ironic that Dairy Management, a marketing creation of the United States Department of Agriculture (USDA), which is in the throes of an anti-obesity campaign (Let’s Move!) is helping to add fat to pizza.

The First Lady is behind Let’s Move!, a nationwide initiative that aims to solve the challenge of childhood obesity. Its comprehensive approach will engage every sector impacting the health of children and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.

The four pillars of the First Lady’s Let’s Move! campaign are:

  1. Empowering parents and caregivers
  2. Providing healthy food in schools
  3. Improving access to healthy, affordable foods
  4. Increasing physical activity.

Here’s a YouTube video of Michelle Obama talking about the campaign.

According to The New York Times, “Americans now eat an average of 33 pounds of cheese a year, nearly triple the 1970 rate. Cheese has become the largest source of saturated fat; an ounce of many cheeses contains as much saturated fat as a glass of whole milk.”

Something smells fishy here. Or should I say cheesy? The same government entity–the USDA–that is behind the Let’s Move! campaign is also helping Domino’s add more saturated fat to pizza?

Read the article for the whole story. It just doesn’t make any sense!

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