I’m a bit behind on the news, being a blogger on hiatus, but I wanted to share this news from The Hufffington Post from about 10 days ago: “The makers of high fructose corn syrup [HFCS] want to sweeten its image with a new name: corn sugar.”
Hoping to clear up confusion, the Corn Refiners Association has asked the federal government for permission to use “corn sugar” in place of HFCS ever since Americans’ consumption of corn syrup has fallen to a 20-year low. Why the drop in sales? Because everyone knows that HFCS is a factor in obesity.
While it may take the Food and Drug Administration two years to decide on the name, the Corn Refiners Association is already using it in advertising, including an online marketing campaign (Cornsugar.com) and two new commercials that try to alleviate shopper confusion, showing people who say they now understand that “whether it’s corn sugar or cane sugar, your body can’t tell the difference. Sugar is sugar.”
The problem isn’t what kind of sweetener high fructose corn syrup is; the issue is that the corn industry has been adding it insidiously to all kinds of foods that don’t need it, causing Americans to become addicted to it, and therefore driving them to buy more processed foods.
Read more about why HFCS is not a good substitute for cane sugar.