McItaly Burger? What Will They Think of Next?


Photo via Associated Press

It’s bad enough that McDonald’s sets up shop in Rome, Italy–amidst protests–initiating the start of the Slow Food movement back in the 80s. 

Now, Italy’s agriculture minister, Luca Zaia, has defended his sponsorship of McDonald’s new all-Italian burger–the McItaly burger–made with all Italian beef, Asiago cheese, and artichoke spread. 

And, it was introduced first at the flagship restaurant in Rome–the origin of the controversy that launched Slow Food. According to the Associated Press article, “Zaia’s enthusiastic support of McDonald’s has been hard to swallow” for a country that “prides itself on its varied, delicious and healthy cuisine.” 

I suppose you have to admire the minister’s support for Italian farmers. But my question is: Are they raising feedlot meat? And why align with McDonald’s?


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