In the 1980s, when McDonald’s–home of the golden arches–was on the verge of invading Rome with intentions to build a restaurant at the base of the Spanish steps, food and wine writer Carlo Petrini began the Slow Food War.
Along with members of Arcigola, the Italian gastronomical society, they formed the International Movement for the Defense of and the Right to Pleasure and issued a “Slow Food Manifesto.” Nonetheless, McDonald’s opened its restaurant.
But the Slow Food movement caught on. Today, the organization has over 100,000 members in 132 countries.
Here’s what they’re about: A non-profit, eco-gastronomic member-supported organization that was founded in 1989 to counteract fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat, where it comes from, how it tastes and how our food choices affect the rest of the world. To do that, Slow Food brings together pleasure and responsibility, and makes them inseparable.